Australian Tourism “Hall of Fame” for the Quicksilver Group

3rd March 2009

The Quicksilver Group is celebrating being judged Australia’s best tourism operator and a raft of honours awarded at the prestigious Australian Tourism Awards announced in Melbourne on 28 February 2009.

In a wonderful night, the Quicksilver Group won the “Major Tour and Transport Operator” award for the third consecutive year, and in doing so, was admitted into the Australian Tourism “Hall of Fame”. This follows being inducted into the Queensland Tourism Hall of fame in November 2008.

Quicksilver was also rewarded with the Tourism Marketing Award in recognition of efforts in promoting Cairns and the Great Barrier Reef region through innovative branded retail shops in mainland China.

Quicksilver Group Managing Director Tony Baker said, “We’re overwhelmed and extremely proud to be acknowledged with these awards. As I’ve said previously, this success belongs with our fantastic teams at the front line and behind the scenes who make sure we really do provide the best reef experiences every day for our visitors. The Major Tour and Transport Operator Award represents excellence in all areas of our business operations and I congratulate all of our staff for this ongoing commitment.”

In winning the Tourism Marketing Award, Mr Baker praised the efforts of the Group Director Sales and Marketing, Michael Healy who with our Asian Sales Manager instigated, implemented and launched 10 branded “Cairns and Great Barrier Reef” themed shops with leading Chinese travel agents and several Cairns tourism operators to provide quality packages for Chinese visitors to the region.

“This could not have been done without the support of our partners, TQ, TTNQ, Hot Air, Blazing Saddles, Kuranda Scenic Rail, Skyrail, Scuba Doo, Seawalker Green Island, GBR Helicopter Group and CAPTA who have all joined with the Quicksilver Group to ensure the success of the retail branded shop campaign.”