Lucky number 13 - New Cairns and Great Barrier Reef branded shop opens in China
With confidence growing in the China market, Quicksilver Group's Michael Healy opened the 13th Cairns and Great Barrier Reef specialist retail travel shop in Chengdu in late June. Chengdu is the capital of the Sichuan Province and is the most prosperous city and economic/cultural centre of Western China.
Michael Healy, Quicksilver Group's Director Sales and Marketing said, "It's a fantastic achievement that a group of Cairns operators have now collaboratively branded 13 retail shops in China."
In 2005, a Quicksilver led group of tour operators launched the first branded shop with the theme of "Cairns and the Great Barrier Reef" in the Southern China city of Guangzhou with the aim of promoting Queensland's world heritage icons of the Reef and Rainforest. Following the success of this launch, an expanded group joined forces and with assistance of Tourism Australia, TTNQ and TQ began a program to introduce further branded shops in key cities spanning from Southern to Northern Province cities of Shenzhen, Shanghai, Wenzhou, Ningbo, Nanjing, Hangzhou, Beijing and Shenyang.
The new Chengdu travel shop is located in a busy city centre with exposure to 60,000 people per day. Working with Chengdu China Youth Travel Service (CYTS) the visual exposure will promote awareness and information about Australia and the Cairns and Great Barrier Reef region.
Six local tourism operators and a representative from TTNQ travelled to China for the opening of the shop on 24th June. Tourism Queensland International Director China, Grace Pan China, also joined the celebrations.
Cairns tourism operators partnering with Quicksilver and Great Adventures reef cruises are Hot Air Ballooning, Skyrail, Kuranda Scenic Rail, Wildlife Tropical North Queensland, Rydges Hotel Group, Seawalker, Scuba Doo and GBR Helicopters.